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	1.	The CRM Handbook : A Business Guide to Customer Relationship Management / Jill Dyché. by Dyché, Jill Edition: Low Price ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Pearson Education, c2002 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.812 DYC-C 2002 802635, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.812 DYC-C 2002 802636. Place hold Add to cart (remove)
	2.	The outside-in corporation : how to build a customer-centric organization for breakthrough results / Barbara E. Bund. by Bund, Barbara Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BUN-O 2006 800091. Place hold Add to cart (remove)
	3.	Harvard Business Review on Customer Relationship Management/ by Harvard Business School. Press Series: Harvard business review paperback series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, c2001 Other title: Customer relationship management Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 HAR- 2001 804164. Place hold Add to cart (remove)
	4.	Customer Relationship Management : Getting it Right ! / Judith W. Kincaid. by Kincaid, Judith W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida India: Pearson, c2003 Availability: Items available for loan: Lahore Business School Library (17)Call number: 658.812 KIN-C 2003 810743, ... Place hold Add to cart (remove)
	5.	Customer Relationship Management : The Bottom Line to Optimizing Your ROI / Jon Anton,; Natalie L. Petouhoff, Shalini Kalia. by Anton, Jon Petouhoff, Natalie L Kalia, Shalini Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: Pearson, c2013 Availability: Items available for loan: Lahore Business School Library (11)Call number: 658.812 ANT-C 2013 811747, ... Place hold Add to cart (remove)
	6.	Customer Relationship Management : The Bottom Line to Optimizing Your ROI / Jon Anton,; Natalie L. Petouhoff, Shalini Kalia. by Anton, Jon Petouhoff, Natalie L Kalia, Shalini Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi: Pearson, c2013 Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.812 ANT-C 2013 905374. Place hold Add to cart (remove)
	7.	Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by Kotler, Philip Armstrong, Gary Opresnik, Marc Oliver Edition: 17th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2020 Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ... Place hold Add to cart (remove)
	8.	Principles of Marketing / Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler. by Armstrong, Gary (Gary M.) [author.] Adam, Stewart [author.] Denize, Sara M. (Sara Marion), 1962- [author.] Kotler, Philip [author.] Series: Always learning Edition: 6th edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Melbourne, Victoria : Pearson Australia, ©2018 Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 ARM-P 2018 815994, ... Place hold Add to cart (remove)

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