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	1.	The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value / Frederick F. Reichheld with Thomas Teal. by Reichheld, Frederick F Teal, Thomas, 1937- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School ; 2001, c1996 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4 REI-L 1996 803366. Place hold Add to cart (remove)
	2.	Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. by Sheth, Jagdish N Mittal, Banwari Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2004 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8342 SHE-C 2004 805599. Add to cart (remove)
	3.	In charge of customer satisfaction / Roger Cartwright, George Green. by Cartwright, Roger Green, George, 1951- Series: In charge Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1997 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 CAR-I 1997 804167. Place hold Add to cart (remove)
	4.	Researching Customer Satisfaction & Loyalty : How to Find Out What People Really Think / Paul Szwarc. by Szwarc, Paul Series: Market research in practice series Material type: Text; Format: print ; Literary form: Not fiction Publication details: India ; London ; London, PA : Kogan Page, 2005 Other title: Researching customer satisfaction and loyalty. Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 SZW-R 2005 804153. Place hold Add to cart (remove)
	5.	Creating a World Class Organization : Ten Performance Measures of Business Success / Bryan D. Prescott. by Prescott, Bryan D Institute of Directors Series: Professional paperback series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Dover, NH : Kogan Page, 1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4013 PRE-C 1998 804155. Place hold Add to cart (remove)
	6.	Customer Chemistry : How to Keep the Customers you Want-- and Say "Good-bye" to the Ones you Don't / Mary Naylor and Susan Greco. by Naylor, Mary Greco, Susan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : McGraw-Hill, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 NAY-C 2002 804159. Place hold Add to cart (remove)
	7.	Total Access : Giving Customers What They Want in an Anytime, Anywhere World / Regis McKenna. by McKenna, Regis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MCK-T 2002 804157. Place hold Add to cart (remove)
	8.	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006 Online resources: Table of contents only Contributor biographical information Publisher description Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ... Place hold Add to cart (remove)
	9.	ValueSpace : Winning the Battle for Market Leadership : Lessons from the World's Most Admired Companies / Banwari Mittal, Jagdish N. Sheth. by Mittal, Banwari Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Other title: Value space Online resources: Publisher description Table of Contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8343 MIT-V 2001 804290. Place hold Add to cart (remove)
	10.	Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by Sheth, Jagdish N Mittal, Banwari Newman, Bruce I Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, TX : Dryden Press, c1999 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8342 SHE-C 1999 804289. Place hold Add to cart (remove)
	11.	Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by Timm, Paul R Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson Education, c2008 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429. Place hold Add to cart (remove)

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