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1.
A Collection of Outstanding Cases in Marketing Management / [edited by] William G. Zikmund, William J. Lundstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, Minn. : West Pub. Co., c1979
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 COL- 1979 804118. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 COL- 1979 804552.

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2.
Will & vVsion : How Latecomers Grow to Dominate Markets / Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Other title:
  • Will and vision
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 TEL-W 2002 804148. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 TEL-W 2002 804149.

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