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Brand lands, Hot Spots & Cool Spaces : Welcome to the Third Place and the Total Marketing Experience / Christian Mikunda.

By: Material type: TextTextPublication details: London ; Sterling, VA : Kogan Page, c2004.Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0749442565
Uniform titles:
  • Marketing Spuren. English
Subject(s): DDC classification:
  • 659 22 MIK-B 2004 804388
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 88, LBS Book 659 MIK-B 2004 804388 (Browse shelf(Opens below)) Available 804388
Total holds: 0

"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.

Includes bibliographical references (p. [201]) and index.

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