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1.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

2.
Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: 11 ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.; Person: c2015. c2016
Availability: Items available for loan: Lahore Business School Library (42)Call number: 658.8342 SCH-C 2015 806657, ... Not available: Lahore Business School Library: Checked out (16). Lahore Business School Library: Lost (1).

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