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Consumer Behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by
Edition: 11 ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi.; Person: c2015. c2016
Availability: Items available for loan: Lahore Business School Library (49)Call number: 658.8342 SCH-C 2015 806657, ... Not available: Lahore Business School Library: Checked out (9). Lahore Business School Library: Lost (1).

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Marketing Analytics : Data-Driven Techniques with Microsoft Excel / Wayne L. Winston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Wiley; 2014
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.80072 WIN-M 2014 812366, ... Not available: Lahore Business School Library: Checked out (1).

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