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1.
Revitalising audience research : innovations in European audience research / edited by Frauke Zeller, Cristina Ponte, and Brian O'Neill. by Series: Routledge studies in European communication research and education ; 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2015
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 302.2307204 REV- 2015 815035.

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A handbook of media and communication research : qualitative and quantitative methodologies / edited by Klaus Bruhn Jensen. by
Edition: Third Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon: Routledge, Taylor & Francis Group, c 2021
Availability: Items available for loan: School of Creative Arts Library (2)Call number: 302.23 JEN-H 2021 201097, ...

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3.
Applied mass communication theory : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker. by
Edition: Third Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2021
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 302.230721 ROS-A 2021 201307.

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