Applied mass communication theory : a guide for media practitioners / Jack Rosenberry and Lauren A. Vicker.

By:

Rosenberry, Jack

Contributor(s):

Vicker, Lauren A, 1953- [author.]

Material type: Text

TextPublication details: London: Routledge, c2021.Edition: Third EditionDescription: X, 299 pages : 26 cm. illustrations (black and white)ISBN:

9780367639914
9780367630362

Subject(s):

Additional physical formats: Online version:: Applied mass communication theoryDDC classification:

302.230721 23 ROS-A 2021 201307

Summary: "Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	School of Creative Arts Library Book Cart	Book	302.230721 ROS-A 2021 201307 (Browse shelf(Opens below))	C 1	Available		201307

Total holds: 0

Revised edition of the authors' Applied mass communication theory, 2017.

Includes bibliographical references and index.

"Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--