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Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 ZIK-E 2007 1100327.

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Essentials of marketing research David A. Aaker<>George S. Day<>V. Kumar by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: John Wiley & Sons, 2002
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 KUM-E 2005 1100317.

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