The international handbook of market research techniques / edited by Robin J Birn.

Contributor(s):

Material type: Text

TextPublication details: London : Kogan Page in association with MRS, 2003.Edition: 2nd edDescription: xxvi, 594 p. : ill. ; 24 cmISBN:

8175542365

Uniform titles:

Handbook of international market research techniques.

Subject(s):

Marketing research -- Methodology

DDC classification:

658.83 21 BIR-H 2003 804217

Online resources:

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 83, LBS	Book	658.83 BIR-H 2003 804217 (Browse shelf(Opens below))	Available		804217

Total holds: 0

This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.

Includes bibliographical references and index.