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Social Media Marketing : Strategies for Engaging in Facebook, Twitter & other Social Media / Liana "Li" Evans.

By: Material type: TextTextPublication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011.Description: viii, 342 p. : ill. ; 23 cmISBN:
  • 9780789742841 (pbk.) :
  • 0789742845 (pbk.)
  • 9788131758090
Subject(s): DDC classification:
  • 658.872 22 EVA-S 2011 806016
Contents:
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 87, LBS Book 658.872 EVA-S 2011 806016 (Browse shelf(Opens below)) Available 806016
Total holds: 0

Includes index.

The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.

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