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Consumer Behaviour : Implications for Marketing Strategy / Cathy Neal, Pascale Quester, Del Hawkins.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xxxiii, 668 p. : ill. ; 26 cmISBN:
  • 0074713493 (pbk.)
  • 0074713493 (hbk.)
Subject(s): DDC classification:
  • 658.83420994 22 NEA-C 2004 800131
Summary: Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books Lahore Business School Library Shelf No. 83, LBS Book 658.83420994 NEA-C 2004 800131 (Browse shelf(Opens below)) Available 800131
Books Books Lahore Business School Library Shelf No. 83, LBS Book 658.83420994 NEA-C 2004 800132 (Browse shelf(Opens below)) C-2 Available 800132
Total holds: 0

Previous ed.: 2002.

Includes bibliographical references and index.

Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.

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