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How to Prepare a Promotional Plan/ David Waller. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.
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Customer communications, 1999-2000 / Gill Wood. by Series: CIM professional |
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Dehli : Oxford : Boston : Viva Books, Butterworth-Heinemann, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 WOO-C 1999 804152.
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Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.
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Integrated Marketing Communication in Advertising and Promotion / by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India.: Cengage Learning. 2013
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.802 SHI-I 2013 806893, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHI-I 2013 806891.
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