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1.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.84 BOW-S 1992 803878, ...

2.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education. 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ALB-I 2005 800369.

3.
The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : New York : Profile Books, HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 RIE-I 2000 804189.

4.
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times ; Prentice Hall, 2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.84 HOI-G 2004 801825, ...

5.
Principles of International Marketing / Michael R Czinkota; Ilkka A Ronkainen. by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning / South-Western, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 CZI-P 2010 805201. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CZI-P 2010 805393.

6.
Marketing channels / Barry Berman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 BER-M 1996 800357.

7.
Branding: A practical guide to planning your strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 RAN-B 2004 804534.

8.
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, [England] ; New York : J. Wiley, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROH-M 1996 804232.

9.
Internet direct mail : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : NTC Business Books, 2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROB-I 2001 804315.

10.
Direct marketing / Mike Power,Bob Balderstone,Stan Gyles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 POW-D 2000 804233.

11.
E-market Dominance : How to Use the Internet to Win and Keep Customers / Brian Ash; Tom Lambert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGrwa Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ASH-E 2001 804230.

12.
E marketing / Judy Strauss, Raymond Frost. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Emarketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 STR-E 2001 804231.

13.
International Marketing: Analysis and Strategy/ Sak Onkvisit,John J.Shaw. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ONK-I 1997 805299.

14.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

15.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

16.
Marketing Channel Management : People, products, programs, and markets / Russell W. McCalley ; foreword by Ray Goldberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MCC-M 1996 800352.

17.
Strategic Electronic Marketing : Managing e-business / Brad Alan Keindl. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : SouthWestern College Publishing, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 KLE-S 2001 804237.

18.
Power Direct Marketing : How to make it work for you / Ray Jutkins. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood (Chicago), Ill. : NTC Business Books, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 JUT-P 2000 804281.

19.
Advertising Management / Rajeev Batra, Johm G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, Prentice Hall, c1996
Availability: Items available for loan: Lahore Business School Library (6)Call number: 659.1 BAT-A 1996 804378, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BAT-A 1996 805778.

20.
Global Marketing : A Decision-Oriented Approach / Svend Hollensen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearsons, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 HOl-G 2007 801824.

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