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61.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 DIC-M 1997 800167, ...

62.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 DIC-M 1994 804026.

63.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Series: The Prentice Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 GRE-R 1988 804729.

64.
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 GOL-U 2008 804016.

65.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Not available: Lahore Business School Library: In transit (1).

66.
Marketing Management/ Philip Kotler,Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2006
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8 KOT-M 2006 804007, ...

67.
Financial Services Marketing : A Reader / Arthur Meidan,Barbara Lewis.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: The Dryden Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIN-M 1997 804020.

68.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Lahore Business School Library (13)Call number: 658.8 KOT-P 2010 805124, ... Not available: Lahore Business School Library: Checked out (2). Lahore Business School Library: In transit (1). Lahore Business School Library: Lost (1).

69.
Marketing Management/ Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 KOT-M 2003 804559, ...

70.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 1994 804889.

71.
Marketing management / Philip Kotler. by Series: The Prentice Hall international series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-M 2000 801127, ...

72.
Marketing for Hospitality and Tourism/ Philip Kotler,John Bowen,James Makens. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1996 804063.

73.
Marketing Management: Analysis,planning,implementation,and control/ Philip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1997 804898.

74.
Marketing Management: Analysis,planning,and control/ Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Prentice Hall, c1976
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1976 804012.

75.
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KER-M 2006 800340, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KER-M 2006 CD804543.

76.
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin. by Series: International marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke [England] : Macmillan Business, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MAR- 1999 804081.

77.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 HOF-E 2001 800016, ...

78.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 GUI-M 1997 804015, ...

79.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-P 2006 800370.

80.
Textbook of Marketing Management/ N.C.Jain,Saakshi Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: AITBS, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 JAI-T 2004 804069.

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