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21.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804979.

22.
The Marketing Audit Handbook [+CD] : Tools,techniques & chechlists to exploit your marketing resources/ Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-M 2002 802550, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WIL-M 2002 CD802550.

23.
Professional Services : Text and Cases / Thomas DeLong, Ashish Nanda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 DEL-M 2003 805916.

24.
Diploma case study book : analysis and decision 2001-2002 Ashok Ranchhod. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Butter Worth Heinemann, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 RAN-D 2001 802129.

25.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

26.
The sponsorship seeker's toolkit / Anne-Marie Grey & Kim Skildum-Reid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney ; New York : McGraw-Hill Companies, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.15224 GRE-S 2002 803100.

27.
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487.

28.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

29.
International Marketing Research/ V.Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 KUM-I 2000 803569.

30.
Green Business / Bibi Van Der Zee. by Series: Essential managers
Edition: 1st American ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : DK Pub., 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4083 ZEE-G 2008 802117.

31.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2007 803570, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 CHO-S 2007 803729.

32.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2010
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2010 805162, ...

33.
Principles of Supply Chain Management : A Balanced Approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, Cengage Learning, c2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.7 WIS-P 2005 803848, ...

34.
Successful Marketing Communications : A Practical Guide to Planning and Implementation / Cathy Ace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 ACE-S 2001 803886, ...

35.
Multivariate Analysis in Marketing: Theory and Application / Edited by David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif., Wadsworth Pub. Co. [1971]
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800182 MUL- 1971 803885.

36.
Modeling the Supply Chain / Jeremy F. Shapiro. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson Duxbury, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.7 SHA-M 2001 803892.

37.
Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1).

38.
Marketing Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2007
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BEA-M 2007 804120, ...

39.
Marketing Theory: A student text/ Edited by Michael J.Baker.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8001 MAR- 2000 800236.

40.
Marketing/ Paul Baines,Chris Fill and Kelly Page. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Oxford Uni Press, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BAI-M 2008 805655.

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