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1.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 KOT-G 2004 804066.

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2.
International Business : The New Realities / S Tamer Cavusgil; Gary A Knight; John R Riesenberger . by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.049 CAV-I 2018 815413.

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3.
Global Marketing Management / Warren J Keegan; Elyse Arno Brill.Gotam Dutta. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson. c2017
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 KEE-G 2017 815461.

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