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Strategic Market Management : Global Perspectives / David A. Aaker.; Damien McLoughlin , by
Edition: Special Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 AAK-S 2014 813405, ...

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Marketing Strategy: A Decision-Focused Approach / Orville C. Walker, John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill Education, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-M 2014 814258.

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