The Strategic and Operational Planning of Marketing / Gordon E. Greenley.

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Material type: Text

TextSeries: The McGraw-Hill marketing seriesPublication details: London ; New York : McGraw-Hill Book Co., c1986.Description: xii, 252 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 81, LBS	Book	658.802 GRE-S 1986 804145 (Browse shelf(Opens below))	Available		804145

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Includes bibliographies and indexes.