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	1.	Marketing Strategy: A Decision-Focused Approach / Orville C. Walker, John W. Mullins. by Walker, Orville C Mullins, John W Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw Hill Education, c2014 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-M 2014 814258. Place hold Add to cart (remove)
	2.	Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, India: Koganpage, c2010 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438. Place hold Add to cart (remove)
	3.	Designing B2B Brands : lessons from Deloitte and 195,000 Brand Managers / Carlos Martinez Onaindia & Brian Resnick. by Onaindia, Carlos Martinez Resnick, Brian, 1974- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2013 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 ONA-D 2013 815538. Place hold Add to cart (remove)

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