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1.
Marketing Management / R.S.N. Pillai.; Bagavathi, S. Kala. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ram Nagar New Delhi: S. Chand & Company, c2014
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 PIL-M 2014 1100342.

2.
Strategic market management / David A. Aaker by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2010 1101940.

3.
Strategic market management / David A. Aaker by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2006
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2006 1100354.

4.
Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873.

5.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Pakpattan Campus Library (2)Call number: 658.8 PER-B 2005 1100667, ...

6.
Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 KOT-G 2011 1100299.

7.
Contemporary Strategic Marketing : Ross Brennan, Paul Baines, Paul Garneau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india palgrave macmillan 2003
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8101 BRE-C 2003 1100367.

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