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1.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.68 DOY-A 1998 801312.

2.
The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You'll ever Need [CD / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 GOL-U 2007 CD804984.

3.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

4.
The sponsorship seeker's toolkit / Anne-Marie Grey & Kim Skildum-Reid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney ; New York : McGraw-Hill Companies, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.15224 GRE-S 2002 803100.

5.
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487.

6.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

7.
Business Market Management: Understanding,creating,and delivering value/ James C.Anderson,James A.Narus. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-B 2004 803879, ...

8.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 CZI-M 2001 804011.

9.
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley & Sons, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 COH-M 2006 804031, ...

10.
Hot Marketing,Cool Profits: 200 proven sales and marketing ideas to grow your business/ Roger Brooksbank. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney: McGraw Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-H 2002 803877.

11.
Business marketing. by
Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BIN-B 2005 804505.

12.
Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson Learning, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.804 BLY-B 2005 805630.

13.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 DIC-M 1997 800167, ...

14.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 DIC-M 1994 804026.

15.
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 GOL-U 2008 804016.

16.
Marketing Management/ Philip Kotler,Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2006
Availability: Items available for loan: Lahore Business School Library (9)Call number: 658.8 KOT-M 2006 804007, ...

17.
Marketing Management/ Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 KOT-M 2003 804559, ...

18.
Marketing management / Philip Kotler. by Series: The Prentice Hall international series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-M 2000 801127, ...

19.
Marketing Management: Analysis,planning,implementation,and control/ Philip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1997 804898.

20.
Marketing Management: Analysis,planning,and control/ Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Prentice Hall, c1976
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1976 804012.

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