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43.
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Marketing Management: A casebook/ Debasis Pradhan. by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.
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Marketing Strategy : A Decision-Focused Approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 MAR- 2003 800023. Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.802 MAR- 2003 CD800023, ... Not available: Lahore Business School Library: In transit (1).
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51.
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Strategic Marketing Planning / by Peter Reed. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia : South Melbourne : Thomson, Thomson Learning, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 REE-S 2003 800065. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 REE-S 2003 800066.
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52.
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The Marketing Plan: A step-by-step guide/ John Westwood. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WES-M 2002 804520.
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53.
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How to Prepare a Promotional Plan/ David Waller. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Beijing: McGraw-Hill, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-H 1998 804131.
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54.
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Marketing channels / Barry Berman. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : Wiley, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 BER-M 1996 800357.
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57.
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International Marketing Strategy / Frank Bradley. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lomdon ; New York : Prentice Hall, 1995
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.848 BRA-I 1995 804537.
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58.
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International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; Harlow, England ; Pearson Education, Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.848 ALB-I 2005 804227, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.848 ALB-I 2005 804243.
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