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201.
Marketing Management / R.S.N. Pillai.; Bagavathi, S. Kala. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ram Nagar New Delhi: S. Chand & Company, c2014
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 PIL-M 2014 1100342.

202.
Strategic market management / David A. Aaker by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2010 1101940.

203.
Strategic market management / David A. Aaker by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2006
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2006 1100354.

204.
Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873.

205.
Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.802 HOO-M 2011 1100320.

206.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Pakpattan Campus Library (2)Call number: 658.8 PER-B 2005 1100667, ...

207.
Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 KOT-G 2011 1100299.

208.
Contemporary Strategic Marketing : Ross Brennan, Paul Baines, Paul Garneau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india palgrave macmillan 2003
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8101 BRE-C 2003 1100367.

209.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

210.
Principles of Marketing A South Asian Perspective Philip Kotler , Gary Armstrong , Prafulla Y. Agnihotri , Ehsan ul Haque by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore Urdu Bazar 2014
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.8 KOT-P 2014 902625.

211.
Global Marketing Warren J Keegan,Mark C Green by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2005
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.848 KEE-G 2005 905388.

212.
Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2018
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175.

213.
A Framework for Marketing Management / Philip Kotler, Kevin Keller. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185.

214.
Applied Strategic Marketing: A Step by Step Approach / Karel Jan Alsem. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 ALS-A 2019 815212.

215.
Retail Marketing Management : the 5 ES of Retailing / Dhruv Grewal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: Sage, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.87 GRE-R 2019 815231.

216.
Principles of Marketing / Philip Kotler; Gary Armstrong, Marc Oliver Opresnik. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2020
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 KOT-P 2021 815356, ...

217.
Contemporary Marketing [+3 CD] / Louis E. Boone,; David L. Kurtz. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson South- Western, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2004 815364. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BOO-C 2004 CD815364.

218.
Case Stuies in Marketing Management / Ramendra Singh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2013
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800954 SIN-C 2013 815421.

219.
Brand Rejuvenation : How to Protect, Strengthen & Add Value to Your Brand to Prevent it From Ageing / Jean-Marc Lehu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, India: Koganpage, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 LEH-B 2010 815438.

220.
Out of the Box Marketing : How to Build a Super-Profitable Business / David Abingdon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Viva, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ABI-O 2008 815440.

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