Strategic Marketing Management Cases / David W. Cravens.; Charles W. Lamb,Jr, Victoria L. Crittenden.

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Material type: Text

TextPublication details: Boston: McGraw Hill Irwin, c2002.Edition: 7th edDescription: xvi, 685p.: ill.; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 81, LBS	Book	658.802 CRA-S 2002 812670 (Browse shelf(Opens below))	C1	Available		812670

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Appendix ,,Glossary , Index. of Cases , Subject Index.