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1.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

2.
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487.

3.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

4.
Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan. by Series: The CIM workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Boston : New Delhi : Butterworth-Heinemann, Viva Books, 1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIF-S 1999 804021.

5.
Marketing as Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 KUM-M 2004 804137.

6.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 GOU-C 2012 807206, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 GOU-C 2012 807208.

7.
Making marketing happen how great companies make strategic marketing planning work for them / Brian D. Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SMI-M 2005 807823.

8.
Strategic Market Management : Global Perspectives / David A. Aaker.; Damien McLoughlin , by
Edition: Special Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Wiley, c2014
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 AAK-S 2014 813405, ...

9.
Marketing Strategy: A Decision-Focused Approach / Orville C. Walker, John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill Education, c2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 WAL-M 2014 814258.

10.
Creating the Strategy : Winning and Keeping Customers in B2B Markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: The University of Lahore, Gujrat campus (1)Call number: 658.802 GOU-C 2012 904813.

11.
Strategic Marketing for NonProfit Organizations / Alan R.Andreasen,; Philip Kotler, Dheeraqj Sharma. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2019 815490.

12.
Strategic Marketing for Nonprofit Organizations / Alan R Andreasen; Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 AND-S 2015 815650.

13.
The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making / David Stewart and Michael Saren. by
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 STE-M 2014 815725.

14.
The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson. by
Edition: 1
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2016
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 DOD-A 2016 815839.

15.
Common data sense for professionals : a process-oriented approach for data-science projects / Rajesh Jugulum. by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Routledge, c 2022
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 658.4038 JUN-C 2022 201288.

16.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: School of Creative Arts Library (1)Call number: 659.1 PER-S 2009 201136.

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