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1.
Marketing Principles & Perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2007
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 BEA-M 2007 804120, ...

2.
Marketing: An introduction/ Gary Armstrong,Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2005
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 ARM-M 2005 802591, ...

3.
Marketing: An introduction/ Gary Armstrong,Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ARM-M 2003 CD804897. Not available: Lahore Business School Library: In transit (1).

4.
Strategic Marketing for NonProfit Organizations/ Alan R.Andreasen,Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-S 2003 803882, ...

5.
Business Market Management: Understanding,creating,and delivering value/ James C.Anderson,James A.Narus. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 AND-B 2004 803879, ...

6.
Hot Marketing,Cool Profits: 200 proven sales and marketing ideas to grow your business/ Roger Brooksbank. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney: McGraw Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BRO-H 2002 803877.

7.
Contemporary Marketing/ Louis E.Boone,David L.Kurtz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: South-Western, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 BOO-C 2002 803876.

8.
The next economy [electronic resource] : will you know where your customers are? / Elliott Ettenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Online resources:
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.8 ETT-N 2002 800296, ...

9.
Introduction to marketing concepts [electronic resource] / Graeme Drummond, John Ensor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005
Online resources:
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 DRU-I 2005 804027, ...

10.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1997
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 DIC-M 1997 800167, ...

11.
Marketing management / Peter R. Dickson. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 DIC-M 1994 804026.

12.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum. by Series: The Prentice Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 GRE-R 1988 804729.

13.
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 GOL-U 2008 804016.

14.
Marketing Management/ Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 KOT-M 2003 804559, ...

15.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 1994 804889.

16.
Marketing management / Philip Kotler. by Series: The Prentice Hall international series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KOT-M 2000 801127, ...

17.
Marketing for Hospitality and Tourism/ Philip Kotler,John Bowen,James Makens. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1996 804063.

18.
Marketing Management: Analysis,planning,implementation,and control/ Philip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1997 804898.

19.
Marketing Management: Analysis,planning,and control/ Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Prentice Hall, c1976
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-M 1976 804012.

20.
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KER-M 2006 800340, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KER-M 2006 CD804543.

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