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1.
A nurse's guide to presenting and publishing : dare to share / Kathleen T. Heinrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2008
Availability: Items available for reference: Nursing Library: Not For Loan (1)Call number: 650.14 HEI-N 2008 400705.

2.
Principles of marketing [+CD] / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KOT-P 2001 804546. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 2001 CD804546.

3.
B2B Digital Marketing : Using the Web to Market Directly to Businesses / Michael Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida India: Pearson, c2015
Availability: Items available for loan: Lahore Business School Library (16)Call number: 658.872028546 MIL-B 2015 811682, ... Not available: Lahore Business School Library: Checked out (1).

4.
Strategic market management / David A. Aaker by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, USA: John Wiley & Sons, 2006
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8 AAK-S 2006 1100354.

5.
International marketing : Text and Cases / Justin Paul, Ramneek Kapoor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw Hill, c2008
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 PAU-I 2010 1100368.

6.
Business Market Management (B2B) : Understanding,creating,and delivering value / James C.Anderson,James A.Narus. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2005
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.4 AND-B 2005 1101873.

7.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 ZIK-E 2007 1100327.

8.
Marketing Strategy and Competitive Positioning Graham Hooley, Nigel F. Piercy by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.802 HOO-M 2011 1100320.

9.
Marketing genius / Peter Fisk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley 2006
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.802 FIS-M 2006 1100323.

10.
Essentials of marketing research David A. Aaker<>George S. Day<>V. Kumar by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York,USA: John Wiley & Sons, 2002
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 KUM-E 2005 1100317.

11.
Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 KOT-G 2011 1100299.

12.
Branding: A Practical Guide to Planning your Strategy/ Geoffrey Randall. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Kogan Page, 2004
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.827 RAN-B 2004 1100310.

13.
Contemporary Strategic Marketing : Ross Brennan, Paul Baines, Paul Garneau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: india palgrave macmillan 2003
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.8101 BRE-C 2003 1100367.

14.
Marketing Management / Philip Kotler, Kevin Lane Keller. by
Edition: 15th Global Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson, c2016
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-M 2016 815044.

15.
Impact of Internal Marketing on Organizational Innovation and Social Capital: Empirical Evidence Form Pakistan / Rafia Khan. (PBA-02143001) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: LBS Department , 2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KHA-I 2019 815121.

16.
Fundamentals of marketing / Miller and Layton. by
Edition: 4th [Australian] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney : McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MIL-F 2000 815113.

17.
Sports marketing : the view of industry experts. Bruton, Daniel J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, Massachusetts Jones & Bartlett Learning. C2016
Availability: Items available for loan: Sports Sciences Library (1)Call number: 796.0688 DAN-S 2016 1475240.

18.
A Framework for Marketing Management / Philip Kotler, Kevin Keller. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-F 2019 815185.

19.
Applied Strategic Marketing: A Step by Step Approach / Karel Jan Alsem. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, c2019
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 ALS-A 2019 815212.

20.
Cybershops / Claudia Gerdes, Jutta Nachtwey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Thames & Hudson, c2000
Availability: Items available for loan: Lahore School of Architecture Library (1)Call number: 658.872 GER-C 2001 876395.

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