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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
Writing Marketing Copy to Get Results/ James Essinger. by Series: Smart Strategies Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Business Press Thomson Learning, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 302.35 SEI-W 2000 801563.

3.
Customer marketing : how to improve the profitability of your customer base / Jay Curry,Wil Wurtz,Guido Thys. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: British: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.5 CUR-C 1998 801311.

4.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.68 DOY-A 1998 801312.

5.
Export Marketing for a Small Handicraft Business/ Edward Millard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uk: Oxfam, c1992
Availability: Items available for loan: Lahore Business School Library (1)Call number: 382.6 MILL-E 1992 801384.

6.
Business To Business Marketing : Analysis and Practice/ Robert P.Vitale,Joseph Giglierano,Waldemar Pfoertsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.804 VIT-B 2011 806132, ...

7.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

8.
Marketing for Hospitality and Tourism/ Philip Kotler,John T.Bowen,James C.Makens. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 647.94 KOT-M 2011 806446.

9.
The international traveler's guide to doing business in the European Union / Terri Morrison and Wayne A. Conaway. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan Spectrum, c1997
Other title:
  • Guide to doing business in the European Union
  • Doing business in the European Union
Availability: Items available for loan: Lahore Business School Library (1)Call number: 332.6734 MOR-I 1997 802230.

10.
The culture business : management strategies for the arts-related business / Dag Björkegren. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 700.68 BJO-C 1996 802272.

11.
The Marketing Audit Handbook [+CD] : Tools,techniques & chechlists to exploit your marketing resources/ Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-M 2002 802550, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WIL-M 2002 CD802550.

12.
Professional Services : Text and Cases / Thomas DeLong, Ashish Nanda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 DEL-M 2003 805916.

13.
Diploma case study book : analysis and decision 2001-2002 Ashok Ranchhod. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Butter Worth Heinemann, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 RAN-D 2001 802129.

14.
The Marketing Strategy: A Handbook/ Norton Paley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest Publishing House, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 PAL-M 2003 804134.

15.
The sponsorship seeker's toolkit / Anne-Marie Grey & Kim Skildum-Reid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney ; New York : McGraw-Hill Companies, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.15224 GRE-S 2002 803100.

16.
Handbook of Strategic Marketing Communications: New ways to build and integrate communications/ Paul Smith,Chris Berry,Alan Pulford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Crest, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 SMI-H 2003 803487.

17.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

18.
International Marketing Research/ V.Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 KUM-I 2000 803569.

19.
Green Business / Bibi Van Der Zee. by Series: Essential managers
Edition: 1st American ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : DK Pub., 2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4083 ZEE-G 2008 802117.

20.
Supply Chain Management : Strategy, Planning, and Operation / Sunil Chopra, Peter Meindl, Dharam, Vir Kalra. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Lahore Business School Library (5)Call number: 658.7 CHO-S 2007 803570, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.7 CHO-S 2007 803729.

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