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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You'll ever Need [CD / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 GOL-U 2007 CD804984.

3.
AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: McGraw Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105.

4.
Principles of Marketing [CD] / Philip Kotler, Gary Armstrong. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 1999 CD804943.

5.
Principles of Marketing [CD] / Philip Kotler, Gary Armstrong. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 1999 CD804954.

6.
The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources [CD] / Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Koganpage, 2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 657.42 WIL-M [] CD804960.

7.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804967.

8.
Marketing [CD] / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BER-M 2006 CD804972.

9.
Starting an Online Business for Dummies [CD] / Greg Holden. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Foster City, CA : IDG Books Worldwide, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.054678 HOL-S 2000 CD804977.

10.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804979.

11.
The Marketing Audit Handbook [+CD] : Tools,techniques & chechlists to exploit your marketing resources/ Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.802 WIL-M 2002 802550, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 WIL-M 2002 CD802550.

12.
Strategic Marketing [+CD] : Text and Caes the Indian Perspective / S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, 2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 SHA-S 2010 805342. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.802 SHA-S 2010 CD805342.

13.
Marketing [+CD] / Eric N. Berkowitz ... [et al.]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 MAR- 2000 804045, ... Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 658.8 MAR- 2000 CD804045, ... Not available: Lahore Business School Library: In transit (1).

14.
Marketing: An introduction/ Gary Armstrong,Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2003
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ARM-M 2003 CD804897. Not available: Lahore Business School Library: In transit (1).

15.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.848 CAT-I 2005 804260, ... Items available for reference: Lahore Business School Library: Not For Loan (4)Call number: 658.848 CAT-I 2005 CD804260, ...

16.
Marketing / Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 KER-M 2006 800340, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KER-M 2006 CD804543.

17.
Marketing [+CD] / Michael J. Etzel; Walker,Bruce. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill Education, 2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ETZ-M 2007 805562. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 ETZ-M 2007 CD805562.

18.
Consumer Behaviour : Insights from Indian Market / Ramanuj, Majumdar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: PHI Learning, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420954 MAJ-C 2010 805775. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420954 MAJ-C 2010 CD805775.

19.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647.

20.
Practical marketing and public relations for the small business / Moi Ali. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Kogan Page, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ALI-P 2002 803840.

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