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1.
A Collection of Outstanding Cases in Marketing Management / [edited by] William G. Zikmund, William J. Lundstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, Minn. : West Pub. Co., c1979
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800973 COL- 1979 804118. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.800973 COL- 1979 804552.

2.
Marketing Research / William G. Zikmund; Barry J. Babin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dedlhi: Autralia: Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ZIK-M 2007 805199.

3.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Cengage Learning /South-Western, Thomson/South-Western, c2007
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 ZIK-E 2007 805166, ...

4.
Exploring Marketing Research / William G. Zikmund. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2000 800164, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2000 804207.

5.
Essential of Marketing Research / William G. Zikmund,Barry J.Babin. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2007
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-E 2007 807613, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83 ZIK-E 2007 807612.

6.
Essentials of Marketing Research / William G. Zikmund, Barry J. Babin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mason, Ohio : Thomson/South-Western, c2007
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.83 ZIK-E 2007 1100327.

7.
Marketing Research / William G Zikmund;Steven Ward, Ben Lowe, Barry J.Babin, HumeWinzar, by
Edition: 2nd Asia Pacific Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Cengage Learning, c2011
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.83 ZIK-M 2011 815747, ...

8.
Exploring Marketing Research / William G. Zikmund. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ZIK-E 2003 815898.

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