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121.
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122.
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Marketing management : a European perspective / Susan Norgan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80094 NOR-M 1994 802778.
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123.
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Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : New Delhi: Pearson/Prentice Hall, Pearson Education, c2008
Availability: Items available for loan: Central Library, Defence Road Campus (1)Call number: 658.8 KPT-P 2008 13352. Lahore Business School Library (3)Call number: 658.8 KPT-P 2008 804644, ...
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124.
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125.
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126.
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127.
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128.
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Marketing Management: A casebook/ Debasis Pradhan. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Andover: Cengage Learning, c2012
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.8 PRA-M 2012 806011, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PRA-M 2012 807370.
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129.
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Services Marketing/ K.Rama Mohana Rao. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAO-S 2007 804100, ...
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130.
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131.
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Market Research in Action/ Michael Roe. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia: Thomson, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83 ROE-M 2004 805705.
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132.
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133.
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134.
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135.
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Case Studies in Marketing: The indian context/ by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Prentice Hall, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80954 SRI-C 2008 806004.
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136.
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137.
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Case Studies in Marketing: The indian context/ R.Srinivasan. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Prentice Hall, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.80954 SRI-C 2002 804068.
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138.
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139.
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140.
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