Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Lahore Business School Library Shelf No. 81, LBS	Book	658.8 ZEI-S 2006 804550 (Browse shelf(Opens below))	Available		804550

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Includes bibliographical references and index.