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1.
Sales Forecasting Management: A demand management approach/ John T.Mentzer,Mark A.Moon. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Response, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 MEN-S 2005 804173.

2.
Market and Sales Forecasting / Gordon J. Bolt. by
Edition: 1st Indian ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.818 BOL-M 2002 804198.

3.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.83 AAK-M 2002 804180, ...

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