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1.
Consumer Behavior [+CD] : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Boston : Tata McGraw-Hill, McGraw-Hill Irwin, c2010
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.83420973 HAW-C 2010 805270. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.83420973 HAW-C 2010 CD805270.

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Consumer Behavior : Building Marketing Strategy / Del I. Hawkins; David L. Mothersbaugh, Amit Mookerjee. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill Education, c2014
Availability: Items available for loan: Lahore Business School Library (50)Call number: 658.83420973 HAW-C 2014 809311, ...

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