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Key Account Management in Financial Services: Tools and Techniques for building strong relationships with major clients / Peter Cheverton,Tim Hughes,Bryan Foss,Merlin Stone by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2010
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 332.10688 CHE-K 2010 1101961.

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Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Wiley Series 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.848 KOT-G 2011 1100299.

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Strategic Brand Management / Kevin Lane Keller, Isaac Jacob by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersely 2011
Availability: Items available for loan: Pakpattan Campus Library (1)Call number: 658.827 KEL-S 2011 1100305.

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