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	1.	New products management / C. Merle Crawford, C. Anthony Di Benedetto. by Crawford, C. Merle (Charles Merle), 1924- Di Benedetto, C. Anthony Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.575 CRA-N 2000 804262. Place hold Add to cart (remove)
	2.	Purchasing and Supply Management : Text and Cases / Donald W. Dobler, David N. Burt. by Dobler, Donald W Burt, David N Dobler, Donald W. Purchasing amd materials management Series: McGraw-Hill series in management \| McGraw-Hill series in marketing Edition: 6th ed., international ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 1996 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.7 DOB-P 1999 803894. Place hold Add to cart (remove)
	3.	Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. by Bowersox, Donald J Cooper, M. Bixby Series: McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1992 Availability: Items available for loan: Lahore Business School Library (3)Call number: 658.84 BOW-S 1992 803878, ... Place hold Add to cart (remove)
	4.	Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Guiltinan, Joseph P Paul, Gordon W Madden, Thomas J Series: McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Companies, c1997 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 GUI-M 1997 804015, ... Place hold Add to cart (remove)
	5.	No cover image available Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: The Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 PER-B 1999 804074, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 PER-B 1999 CD804647. Place hold Add to cart (remove)
	6.	Strategic Marketing / David W. Cravens. by Cravens, David W Series: The Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802 CRA-S 2000 804062. Place hold Add to cart (remove)

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