Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy.
Material type: TextPublication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011.Edition: 2nd edDescription: xvi, 195 p. : ill. ; 23 cmISBN:- 9780789743213
- 0789743213
- 9788131758175
- 658.872 22 LEV-F 2011 806008
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Lahore Business School Library Shelf No. 87, LBS | Book | 658.872 LEV-F 2011 806008 (Browse shelf(Opens below)) | Available | 806008 |
Includes index.
"Completely revised and updated!"--Cover.
From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.