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21.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 REE-E 2000 804115.

22.
Electronic Commerce : Directors And opportunities for Electronic Business / Edit by; Tom Nash by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002854678 ELE- 1998 804201.

23.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

24.
The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : New York : Profile Books, HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 RIE-I 2000 804189.

25.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

26.
E-Service : 24 Ways to Keep your Customers When the Competition is Just a Click Away / Ron Zemke, Tom Connellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 ZEM-E 2001 804200.

27.
Search Marketing Strategies : A Marketer's Guide to Objective Driven Success from Search Engine / James Colborn. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Elsevier, 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802854678 COL-S 2006 804240.

28.
The Dot.Bomb Survival Guide / Sean Carton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 CAT-D 2002 804305.

29.
Digital Rush : Nine internet start-ups in the race for dot-com riches / Jonathan R. Aspatore with Alicia Abell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ASP-D 2001 804267.

30.
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, [England] ; New York : J. Wiley, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROH-M 1996 804232.

31.
Internet direct mail : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : NTC Business Books, 2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROB-I 2001 804315.

32.
M-commerce Crash Course : The Technology and Business of Next Generation Internet Services / P.J. Louis. by Series: McGraw-Hill telecom portable consultant | McGraw-Hill telecommunications
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 LOU-M 2001 804339.

33.
E-business & E-commerce : How to Program / H.M. Deitel, P.J. Deitel, T.R. Nieto. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001
Other title:
  • E-business and e-commerce
Availability: Items available for loan: Lahore Business School Library (2)Call number: 005.276 DEI-E 2001 804342, ...

34.
E-market Dominance : How to Use the Internet to Win and Keep Customers / Brian Ash; Tom Lambert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGrwa Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ASH-E 2001 804230.

35.
E-commerce : The Cutting Edge of Business / Kamlesh K. Bajaj, Debjani Nag. by Series: McGraw-Hill computer science series | McGraw-Hill international editions
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.054678 BAJ-E 2005 804307.

36.
Digital Capital : Harnessing the Power of Business Webs / Don Tapscott, David Ticoll, Alex Lowy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 TAP-D 2000 804312.

37.
E marketing / Judy Strauss, Raymond Frost. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Emarketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 STR-E 2001 804231.

38.
Beginning E-Commerce with Visual Basic, ASP, SQL Server 7.0 and MTS / Matthew Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Birmingham, UK ; Chicago, IL : Wrox Press, c2000
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.84 REY-B 2000 804336, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 REY-B 2000 804338.

39.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

40.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

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