Introduction to social media marketing : a guide for absolute beginners / Todd Kelsey ; [technical reviewer, Brandon Lyon]

By:

Kelsey, Todd

Contributor(s):

Lyon, Brandon [reviewer.]

Material type: Text

TextPublication details: Wheaton, Illinois: Apress, c2017.Description: xii, 152 pages : illustrations ; 23 cmISBN:

9781484228531
1484228537

Subject(s):

DDC classification:

658.872 23 KEL-I 2017 789571

Contents:

The basics of having fun and building skills -- Skillbox: Content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics.

Summary: Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Reference	Faculty of CS & IT Library Reference	Book	658.872 KEL-I 2017 789571 (Browse shelf(Opens below))	C 1	Not For Loan (Restricted Access)		789571

Total holds: 0

Statement of responsibility partially from cover.

Includes index.

The basics of having fun and building skills -- Skillbox: Content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics.

Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.