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Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 REE-E 2000 804115.

2.
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, [England] ; New York : J. Wiley, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROH-M 1996 804232.

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