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1.
Marketing Through Search Optimization : How to be Found on the Web / Alex Michael and Ben Salter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802854678 MIC-M 2003 804542.

2.
Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 REE-E 2000 804115.

3.
Electronic Commerce : Directors And opportunities for Electronic Business / Edit by; Tom Nash by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8002854678 ELE- 1998 804201.

4.
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 BER-E 2001 804171.

5.
The 11 Immutable Laws of Internet Branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : New York : Profile Books, HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 RIE-I 2000 804189.

6.
Branding.Com : Online Branding for Marketing Cuccess / Deborah Kania. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001
Other title:
  • Branding dot com
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.827 KAN-B 2000 804192.

7.
E-Service : 24 Ways to Keep your Customers When the Competition is Just a Click Away / Ron Zemke, Tom Connellan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, American Management Association, 2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 ZEM-E 2001 804200.

8.
Search Marketing Strategies : A Marketer's Guide to Objective Driven Success from Search Engine / James Colborn. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Elsevier, 2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.802854678 COL-S 2006 804240.

9.
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, [England] ; New York : J. Wiley, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROH-M 1996 804232.

10.
Internet direct mail : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : NTC Business Books, 2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ROB-I 2001 804315.

11.
E-market Dominance : How to Use the Internet to Win and Keep Customers / Brian Ash; Tom Lambert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGrwa Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 ASH-E 2001 804230.

12.
E-commerce : The Cutting Edge of Business / Kamlesh K. Bajaj, Debjani Nag. by Series: McGraw-Hill computer science series | McGraw-Hill international editions
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.054678 BAJ-E 2005 804307.

13.
E marketing / Judy Strauss, Raymond Frost. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Emarketing
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 STR-E 2001 804231.

14.
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 NEW-W 2001 804319.

15.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.84 MOH-I 2004 804238.

16.
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 659.102854678 BLY-O 2002 804364.

17.
Facebook Marketing : Designing your Next Marketing Campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 LEV-F 2011 806008.

18.
Social Media Marketing : Strategies for Engaging in Facebook, Twitter & other Social Media / Liana "Li" Evans. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indianapolis, Ind. : Pearson, Que, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.872 EVA-S 2011 806016.

19.
E-Marketing / Judy Strauss, Raymond Frost. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Prentice Hall, c2012
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 STR-E 2012 806911, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 STR-E 2012 806909.

20.
Social Media Marketing All-in-One For Dummies / by Jan Zimmerman and Deborah Ng. by Series: Safari Books Online (Series) | --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley & Sons, c2013
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.872 ZIM-S 2013 807334, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.872 ZIM-S 2013 807332.

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