Introduction to social media marketing : a guide for absolute beginners / Todd Kelsey ; [technical reviewer, Brandon Lyon]
Material type: TextPublication details: Wheaton, Illinois: Apress, c2017.Description: xii, 152 pages : illustrations ; 23 cmISBN:- 9781484228531
- 1484228537
- 658.872 23 KEL-I 2017 789571
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Reference | Faculty of CS & IT Library Reference | Book | 658.872 KEL-I 2017 789571 (Browse shelf(Opens below)) | C 1 | Not For Loan (Restricted Access) | 789571 |
Statement of responsibility partially from cover.
Includes index.
The basics of having fun and building skills -- Skillbox: Content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics.
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.