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1.
Internet direct mail : the complete guide to successful e-mail marketing campaigns / Stevan Roberts, Michelle Feit, Robert W. Bly.

by Roberts, Stevan, 1955- | Feit, Michelle | Bly, Robert W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : NTC Business Books, 2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Lahore Business School Library [Call number: 658.84 ROB-I 2001 804315] (1).

2.
The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells / Robert W. Bly.

by Bly, Robert W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Lahore Business School Library [Call number: 659.102854678 BLY-O 2002 804364] (1).

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