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	1.	Professional Services : Text and Cases / Thomas DeLong, Ashish Nanda. by DeLong, Thomas Nanda, Ashish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658 DEL-M 2003 805916. Place hold Add to cart (remove)
	2.	Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Hoffman, K. Douglas Bateson, John E. G Series: The Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Harcourt College Publishers, c2001 Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 HOF-E 2001 800016, ... Place hold Add to cart (remove)
	3.	Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. by Terrill, Craig Middlebrooks, Arthur Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : NTC Business Books, c2000 Online resources: Table of contents Publisher description Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 TER-M 2000 804080. Place hold Add to cart (remove)
	4.	Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. by Moore, Geoffrey A, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: [New York, N.Y.] : HarperBusiness, c1991 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MOO-C 1991 804079. Place hold Add to cart (remove)
	5.	Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by Krishnamacharyulu, C.S.G Ramakrishnan, Lalitha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson Education, c2003 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064. Place hold Add to cart (remove)
	6.	Principles of Services Marketing/ Adrian Palmer. by Palmer,Adrian Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: McGraw Hill, c2001 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861. Place hold Add to cart (remove)
	7.	Services Marketing/ K.Rama Mohana Rao. by Rao,Mohana Rama K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, c2007 Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAO-S 2007 804100, ... Place hold Add to cart (remove)
	8.	Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ... Place hold Add to cart (remove)
	9.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2006 Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550. Place hold Add to cart (remove)
	10.	Services Marketing : Australia and New Zealand / Christopher H Lovelock; Paul Patterson; Rhett H Walker. by Lovelock, Christopher H Patterson, Paul Walker, Rhett H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sydney: Prentice Hall, c1998 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800994 LOV-S 1998 800361. Place hold Add to cart (remove)
	11.	Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H Wirtz, Jochen Edition: 5th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Upper Saddle River, N.J. : Pearson Education, Pearson/Prentice Hall, c2004 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LOV-S 2004 804055. Place hold Add to cart (remove)
	12.	Bringing New Technology to Market / Kathleen R. Allen. by Allen, Kathleen R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Prentice Hall, 2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 ALL-B 2002 803833. Place hold Add to cart (remove)
	13.	Marketing of High-Technology Products and Innovations / Jakki Mohr; Sanjit Sengupta, Stanley Slater. by Mohr, Jakki Sengupta, Sanjit Slater, Stanley Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Pearson, c2014 Availability: Items available for loan: Lahore Business School Library (16)Call number: 620.00688 MOH-M 2014 807478, ... Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 620.00688 MOH-M 2014 807480. Place hold Add to cart (remove)
	14.	Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H Wirtz, Jochen Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Prentice Hall, c2011 Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 LEV-S 2011 807795. Add to cart (remove)
	15.	Services Marketing : People, Technology, Strategy / Christopher Lovelock; Jochen Wirtz. Jayanta Chatterjee. by Lovelock, Christopher Wirtz, Jochen Chatterjee, Jayanta Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2011 Availability: Items available for loan: Lahore Business School Library (33)Call number: 658.8 LOV-S 2011 808399, ... Not available: Lahore Business School Library: Checked out (2). Place hold Add to cart (remove)
	16.	Services Marketing : People, Technology, Strategy / Jochen, Wirtz, Christopher H. Lovelock, Jayanta Chatterjee. by Wirtz, Jochen Lovelock, Christopher H Chatterjee, Jayanta Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India: Pearson, c2018 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 WIR-S 2018 815488. Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 WIR-S 2018 815175. Place hold Add to cart (remove)
	17.	Services Marketing : An Interactive Approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. by Fisk, Raymond P Grove, Stephen J John, Joby Edition: 4th Ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Cengage, 2013 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 FIS-S 2014 815838. Place hold Add to cart (remove)
	18.	Services Marketing : Text and Cases / Harsh V Verma. by Verma, Harsh V Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : Pearson Education/Dorling Kindersley, ©2012 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 VER-S 2012 816007. Place hold Add to cart (remove)

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