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	1.	Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003 Online resources: Publisher description Table of contents Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ... Place hold Add to cart (remove)
	2.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2006 Online resources: Publisher description Table of contents only Contributor biographical information Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550. Place hold Add to cart (remove)

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