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21.
Managing Services: Marketing,operations and human resources/ Christopher H.Lovelock. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, c1992
Availability: Not available: Lahore Business School Library: In transit (1).

22.
Service America in The New Economy/ Karl Albrecht and Ron Zemke. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw Hill, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.00973 ALB-S 2002 802777.

23.
IS Manager's Guide to Implementing and Managing Internet Technology / Richard Barrett Clements. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paramus, NJ : Prentice Hall, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.054678 CLE-I 1999 802822.

24.
Business, government, and society : a managerial perspective / George A. Steiner and John F. Steiner. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Random House Business Division, c2009
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.408 STE-B 2009 802190.

25.
The Services Buyer in the Role of Project and Cost Management / Brian Farrington, Derek W. F. Waters. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: International Thomson Business Press, c1997
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.72 FAR-S 1997 803407.

26.
The manager pool : patterns for radical leadership / Don Sherwood Olson and Carol L. Stimmel. by Series: The software patterns series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison-Wesley, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.4092 OLS-M 2002 803640.

27.
Strategic Management of Technology and Innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.514 BUR-S 2004 800249, ... Items available for reference: Lahore Business School Library: Not for loan (1)Call number: 658.514 BUR-S 2004 816101.

28.
Service operations management : improving service delivery / Robert Johnston,Graham Clark. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2005
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 JOH-S 2005 806162.

29.
Cases in total quality management : manufacturing and services / Jay H. Heizer, Jay Nathan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.562 HEI-C 2005 803814.

30.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2001
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 HOF-E 2001 800016, ...

31.
Market Leadership Strategies for Service Companies : Creating Growth, Profits, and Customer Loyalty / Craig Terrill and Arthur Middlebrooks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 TER-M 2000 804080.

32.
Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York, N.Y.] : HarperBusiness, c1991
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MOO-C 1991 804079.

33.
Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson Education, c2003
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 KRI-C 2003 804064.

34.
Principles of Services Marketing/ Adrian Palmer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw Hill, c2001
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 PAL-P 2001 801861.

35.
Services Marketing/ K.Rama Mohana Rao. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2007
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.8 RAO-S 2007 804100, ...

36.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill/, c2003
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.8 ZEI-S 2003 804119, ...

37.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 ZEI-S 2006 804550.

38.
Services Marketing : Australia and New Zealand / Christopher H Lovelock; Paul Patterson; Rhett H Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney: Prentice Hall, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.800994 LOV-S 1998 800361.

39.
Census of Manufacturing Industries 2005-2006/
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad: Federal Bureau of Statistics, 2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (2)Call number: 670 CEN- 2006 802954, ...

40.
Services Marketing : People, Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Upper Saddle River, N.J. : Pearson Education, Pearson/Prentice Hall, c2004
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 LOV-S 2004 804055.

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