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	1.	Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. by Moore, Geoffrey A, 1946- Material type: Text; Format: print ; Literary form: Not fiction Publication details: [New York, N.Y.] : HarperBusiness, c1991 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.8 MOO-C 1991 804079. Place hold Add to cart (remove)
	2.	Bringing New Technology to Market / Kathleen R. Allen. by Allen, Kathleen R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Prentice Hall, 2002 Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.5 ALL-B 2002 803833. Place hold Add to cart (remove)

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