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1.
Customer marketing : how to improve the profitability of your customer base / Jay Curry,Wil Wurtz,Guido Thys. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: British: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.5 CUR-C 1998 801311.

2.
Calming Upset Customers : Stay in Control-- in Any Situation / Rebecca Morgan. by Series: Viva Crisp Fifty Minute Series
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Viva Books, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MOR-C 2011 806100.

3.
Total Access : Giving Customers What They Want in an Anytime, Anywhere World / Regis McKenna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 MCK-T 2002 804157.

4.
Customer Service: Career Success Through Customer Loyalty / Paul R. Timm. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson Education, c2008
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 TIM-C 2008 815429.

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