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1.
Researching Customer Satisfaction & Loyalty : How to Find Out What People Really Think / Paul Szwarc. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India ; London ; London, PA : Kogan Page, 2005
Other title:
  • Researching customer satisfaction and loyalty.
Availability: Items available for loan: Lahore Business School Library (1)Call number: 658.812 SZW-R 2005 804153.

2.
Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Lahore Business School Library (2)Call number: 658.827 STI-S 2006 800083, ...

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